Facebook & Instagram Advertising · Case study
How We Generated £26,864 in Christmas Ticket Sales Through Facebook & Instagram Advertising
Helping a Kent Christmas attraction turn festive excitement into measurable ticket purchases through strategic Meta advertising.
Christmas at Bewl Water · Events, Leisure & Tourism
Bewl Water, Kent · Campaign period: August–September
£26,864 in Christmas Ticket Sales
182 purchases generated through Facebook and Instagram advertising, with attributed revenue increasing by 352% between August and September.
£26,864
Attributed ticket revenue
182
Ticket purchases
352%
Increase in attributed revenue, August to September
Events, Leisure & Tourism · Bewl Water, Kent
The Challenge
Christmas at Bewl Water is a seasonal festive experience for families, offering a three-hour immersive Christmas adventure across the grounds of Bewl Water in Kent.
The experience includes live elf shows, Christmas decorating, festive crafts, a dedicated bakery activity with Rosemary's Bakery and a personalised visit with Father Christmas, including a gift for every child.
With a limited seasonal booking window and a competitive festive events market, the challenge was to attract families looking for memorable Christmas activities and convert their interest into ticket purchases.
The objective was to generate measurable ticket revenue while building awareness and excitement around the Christmas experience.
Meta advertising strategy
Our Approach
Digital AdDoctor developed and managed a results-focused Meta advertising strategy across Facebook and Instagram.
The campaigns were designed to reach relevant families, encourage ticket bookings and continuously improve purchase performance.
Audience Targeting
We targeted both cold and warm audiences.
Cold audience campaigns introduced Christmas at Bewl Water to families who might not have previously engaged with the attraction.
Warm audience campaigns focused on reconnecting with people who had already shown an interest in the experience.
Booking-Focused Campaign Strategy
We developed advertising campaigns highlighting the festive experience and encouraging families to secure their tickets.
The strategy incorporated promotional and discount-led campaigns to support ticket purchases.
Meta Pixel Remarketing
We integrated Meta Pixel-led remarketing to reconnect with audiences who had previously interacted with the website or shown interest in booking.
This helped maintain visibility among potential customers during the booking journey.
Weekly Performance Optimisation
We worked closely with the Christmas at Bewl Water team, holding weekly performance discussions.
Campaign performance was reviewed regularly, with adjustments made to audiences, advertising delivery and creative strategy to support ticket purchases.
Conversion-Focused Creative
Advertising creatives were designed to showcase the experience while encouraging users to book.
Rather than optimising solely for engagement or traffic, our focus remained on generating measurable ticket sales.
What we did
Services Delivered
Digital AdDoctor is a Tunbridge Wells based digital marketing consultancy running Facebook and Instagram advertising for seasonal events, local businesses and e-commerce brands across Kent and beyond.
- Meta Ads
- Paid Social Strategy
- Audience Targeting
- Remarketing
- Lead-to-Purchase Optimisation
- Campaign Performance Reporting
Attributed results · August–September
The Outcome
August
£4,864
42 purchases · Attributed revenue and purchases
September (to 28 September)
approx. £22,000
140 purchases · Reported up to 28 September
Across August and September, Digital AdDoctor's Facebook and Instagram advertising campaigns generated £26,864 in attributed ticket revenue and 182 purchases.
In August, the campaigns generated 42 purchases and £4,864 in attributed revenue.
By 28 September, attributed revenue had increased to approximately £22,000, with 140 purchases reported for September.
This represented approximately 352% growth in attributed revenue between the two reporting periods.
The results demonstrate the commercial impact of combining relevant audience targeting, remarketing, promotional campaigns and regular performance optimisation.
The campaigns successfully converted festive interest into ticket sales during a competitive seasonal booking period.
Revenue and purchases are attributed to Facebook and Instagram (Meta) advertising. September figures cover reporting up to 28 September, not the full calendar month.
Key lesson
The Takeaway
Successful advertising isn't just about reaching more people. It's about reaching the right people and turning attention into revenue.
By combining audience insight, strategic campaign management and continuous optimisation, Digital AdDoctor helped Christmas at Bewl Water generate measurable ticket sales through Facebook and Instagram advertising.
If we grow you, we grow together.