Facebook & Instagram Ads · Case study
Halo Gym Tunbridge Wells: New Year, New Me Meta Ads Campaign
Digital AdDoctor developed and managed Halo Gym's New Year, New Me Meta Ads campaign, targeting prospective gym members across Tunbridge Wells and surrounding areas.
Halo Gym Tunbridge Wells · Fitness & Leisure
25% Lead-to-Member Conversion Rate
Generated 100 membership enquiries through targeted Meta Ads, converting 25 into full-paying gym members.
Project background
The New Year, New Me project
Digital AdDoctor developed and managed Halo Gym's New Year, New Me Meta Ads campaign, targeting prospective gym members across Tunbridge Wells and surrounding areas.
The campaign generated 100 membership enquiries, with 25 converting into full-paying gym members.
This achieved a 25% lead-to-member conversion rate, demonstrating the ability of targeted paid social advertising to deliver measurable customer acquisition.
What we did
Services delivered
Paid social
- Facebook advertising
- Instagram advertising
- Paid social campaign management
- Local audience targeting
- Lead generation
- Campaign creative and optimisation
Verified results
25% Lead-to-Member Conversion Rate
Membership leads
100
Full-paying members
25
Lead-to-member rate
25%
- 100 membership leads generated
- 25 full-paying gym members acquired
- 25% lead-to-member conversion rate