Paid Social | Creative | Website & SEO · Case study
Halo Gym Group PT Launch: An Integrated Paid Social, Creative & SEO Campaign
Digital AdDoctor supported the launch of Halo Gym's Group Personal Training (Group PT) concept through a fully integrated marketing campaign.
Halo Gym: Group PT Launch · Fitness & Personal Training
37.5% Lead-to-Sign-Up Conversion Rate
Launched a Group Personal Training offering through paid social advertising, video creative, an SEO landing page and in-gym marketing, generating 40 leads and 15 sign-ups.
Project background
The Group Personal Training (Group PT) Launch project
Digital AdDoctor supported the launch of Halo Gym's Group Personal Training (Group PT) concept through a fully integrated marketing campaign combining paid social advertising, video creative, website development, SEO and in-gym promotional materials.
We produced promotional video assets, developed and managed a targeted paid social campaign, designed in-gym flyers and created an SEO-optimised landing page dedicated to the Group PT offering.
The campaign generated 40 leads and 15 sign-ups, achieving a 37.5% lead-to-sign-up conversion rate.
The project also supported brand awareness for Jake Gowan, helping introduce his personal training offering and the Group PT concept to local audiences.
What we did
Services delivered
1. Paid social advertising
- Developed the Group PT launch advertising campaign.
- Managed targeted Facebook and Instagram advertising.
- Generated enquiries for the new offering.
- Supported lead acquisition and sign-ups.
2. Video creative & content production
- Created promotional video assets.
- Developed campaign creative for paid social.
- Produced content to communicate the Group PT offering.
3. Landing page development & SEO
- Designed and built a dedicated Group PT landing page.
- Optimised on-page content for relevant search terms.
- Created a focused landing page experience to support enquiries.
4. In-gym marketing materials
- Designed promotional flyers.
- Created supporting in-gym marketing assets.
- Helped communicate the new offering to existing gym members and visitors.
5. Brand awareness
- Supported the Jake Gowan personal training brand.
- Developed marketing assets to promote the Group PT concept.
- Reinforced brand visibility through coordinated online and offline marketing.
Verified results
37.5% Lead-to-Sign-Up Conversion Rate
Leads
40
Group PT sign-ups
15
Lead-to-sign-up rate
37.5%
- 40 leads generated
- 15 Group PT sign-ups
- 37.5% lead-to-sign-up conversion rate
- Dedicated SEO landing page developed
- Video and in-gym marketing assets created
- Group PT launch campaign delivered