GA4 · Tag Manager · Conversion Rate Optimisation
Know exactly what your marketing delivers, then make it deliver more
Without accurate tracking, ad platforms optimise towards the wrong things and decisions are guesswork. I set up GA4, Tag Manager and conversion tracking properly, then use the data to improve your landing pages.
Understand marketing performance through accurate GA4, GTM and conversion tracking, then improve it.
One-off: £150
Tracking is usually a one-off setup project; CRO can be a project or an ongoing retainer.
The problems it solves
Sound familiar?
- GA4 numbers don't match Google Ads or your CRM
- Form submissions and calls aren't tracked
- Duplicate or missing conversions are confusing bidding
- Plenty of traffic, very few enquiries
- Reports nobody reads or trusts
Who is Conversion Rate Optimisation (CRO) for?
Conversion Rate Optimisation (CRO) is ideal for businesses looking to get more value from their existing website traffic by turning more visitors into customers, enquiries, bookings and sales.
Whether you're an e-commerce brand, a service provider or a local business, CRO helps identify what's stopping potential customers from taking action and improves their online experience to encourage more conversions.
Perfect for businesses that want to:
- Increase website enquiries, bookings and sales
- Turn more website visitors into paying customers
- Improve landing page performance and conversion rates
- Understand how customers behave and navigate their website
- Identify friction points and barriers in the customer journey
- Reduce abandoned forms, baskets and booking processes
- Improve website usability, accessibility and user experience
- Maximise the return on their existing marketing investment
At Digital AdDoctor, we combine behavioural science, psychology, website analytics, heatmaps, user journey analysis and data-driven experimentation to understand how people interact with your website and what influences their decisions.
From analysing existing website performance and identifying drop-off points to recommending improvements in design, messaging, calls to action and customer journeys, we focus on making every visit count.
Because more traffic doesn't always mean more customers.
Our goal isn't just to bring people to your website. It's to understand what makes them take action, remove the barriers holding them back and turn more of your existing traffic into measurable business growth.
What's included
What the service involves
GA4 setup & audit
Properties, events, key events and settings configured correctly.
Google Tag Manager
Organised containers with clear naming, triggers and version history.
Conversion tracking
Forms, calls, bookings and purchases passed to Google Ads, Meta and GA4.
Microsoft Clarity
Heatmaps and session recordings to see how people really use your site.
Reporting dashboards
Looker Studio dashboards showing the numbers you actually need.
Landing page optimisation
Evidence-based improvements to messaging, layout, forms and speed.
Consent-aware tracking
Tracking configured to respect cookie consent choices.
Freya's approach
How I'll work on it with you
- 1
Audit what exists
Find gaps, duplicates and misfiring tags.
- 2
Define success
Agree which actions count as leads and sales.
- 3
Implement cleanly
Tag Manager builds documented so they're maintainable.
- 4
Improve conversion
Use behaviour data to prioritise and test changes.
Pricing
£150
One-off
Tracking is usually a one-off setup project; CRO can be a project or an ongoing retainer.
View all pricingResults
Relevant client work
Verified results are published with each client's approval. See the full case study library for campaign strategy and outcomes.
Results & case studiesFAQs
Analytics, Tracking & CRO: your questions answered
Start here
Request your free digital audit
Tell me about your business and I'll review your analytics, tracking & cro opportunities personally.