Imagine someone asks ChatGPT to recommend a spin studio in Tunbridge Wells with beginner-friendly classes. If your studio comes up, will the answer point them to the right timetable and explain how to book their first ride?
OpenAI launched Businesses in ChatGPT in beta on 10 November 2026. Eligible owners can claim a ChatGPT business profile, update key details and see how often people click through to their website. In the UK, whether you can claim depends on the type of business you run.
Source: OpenAI launch announcement
Can UK businesses claim a ChatGPT business profile?
Eligible UK online shops and online service businesses can check Business Hub for the option to claim or add their business. OpenAI currently limits claims for local shops and restaurants to existing US listings. If you run a UK gym, salon or trade business, check what Business Hub offers for your business type. OpenAI’s setup guide specifically names shops and restaurants, and availability varies by location and type.
Source: OpenAI setup guide
How to claim your business on ChatGPT
- Sign in and search for your business by name. Select the matching profile. If you run an eligible online business and it’s missing, you may see an option to add it. Open ChatGPT Business Hub
- Verify your connection to the business. Use one of the methods shown for your listing. Options can include a business phone number, business email, website domain or Shopify.
- Look out for OpenAI’s decision by email. OpenAI may ask for more information before approving the claim.
- Complete the Persona identity check. OpenAI may ask for ID, business registration details or proof that you can represent the business. You’ll need approval to publish updates and view insights. The blue check appears after Persona verification is approved.
Source: OpenAI verification instructions
What should you put on your ChatGPT business profile?
Start with the details that help someone decide whether you’re a good fit. Check your website link and business category, then use your description to explain what you sell, who it’s for and where you work. Retailers can also review delivery and returns information and connect a product feed with pricing and availability. OpenAI reviews profile edits, so changes can take time to appear.
Source: OpenAI profile editing and product feed guidance
For example, a description like “SEO and Google Ads consultancy based in Tunbridge Wells, working with small businesses across Kent and remotely across the UK” gives a prospective client more to work with than “full-service digital solutions”. Use the same level of detail on your website, with a clear next step for someone ready to enquire.
How to help your business show up in ChatGPT
Claiming gives you a way to supply accurate business information. ChatGPT can already mention businesses in relevant answers, and its recommendations remain independent. OpenAI says claiming gives you no guarantee of higher placement.
Source: OpenAI’s guide to Businesses in ChatGPT
If your business is ineligible or you’re waiting for verification, start with the pages customers need most.
- Answer questions on the relevant service page. A spin studio could publish a first-ride page that explains which classes suit beginners, what to bring and how to book. Give it a link from your timetable so it’s easy to find.
- Keep public details consistent. Check that your website, Google Business Profile and relevant directories agree on your business name, contact details and opening hours or service area.
- Check that OpenAI’s search crawler can access your public pages. Ask your web developer to review your robots.txt settings for OAI-SearchBot. OpenAI treats this search crawler and its training crawler, GPTBot, separately.
Source: OpenAI crawler documentation
How to track ChatGPT traffic in GA4
Business Hub shows how your business appears in ChatGPT. After verification, its Insights tab can show mentions, website clicks and discovery topics over the previous 28 days. For an online business, a mention counts when ChatGPT references the website. For a local business, it counts when ChatGPT shows a result for that location. A blank metric can mean activity is below the reporting threshold.
Source: OpenAI’s guide to profile insights
GA4 shows what measured visitors did after they arrived. In Traffic acquisition, look for chatgpt.com under Session source or Session source / medium. Check which landing pages those visits reached and whether they led to enquiries, bookings or purchases you’ve set up as key events.
If you see interest in a topic such as beginner classes, check whether the relevant page answers the questions a first-time customer would ask and gives them a clear booking link.
Do UK businesses need a ChatGPT Business Agent?
You can claim and manage an eligible business profile without a Business Agent. An agent is an optional chat experience that answers questions using business information you provide. At launch, Business Agents are available to eligible US ecommerce and online service businesses.
Source: OpenAI launch announcement
If you’re eligible, start by claiming your profile and checking that your description, website and services are accurate. If you’re waiting for access, use that time to review the pages customers already rely on to compare and book.
Want help making your business easier to find online? Get in touch with Digital AdDoctor for help with local SEO, your Google Business Profile or tracking enquiries in GA4.
Ready to take the next step?
